Worth Saving Campaign: 5 Things to Know

Did you know the AAE’s Worth Saving campaign is in its third year and thriving? “Worth Saving” is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering. At the AAE Board’s directive, we set out to implement a multi-year public awareness campaign with the goal that: “The public will value saving their natural teeth and seek endodontists as the first choice for their care. They will understand what an endodontist does and how they are different from general dentistry providers.”

In the coming months, we’ll be bringing you a series of updates on our efforts. For now, here are five things to know:

1. Why is AAE sponsoring this campaign?

This campaign is meant to bring to life that, like your natural teeth, there are things, people and places that are worth saving and revering. In a world where people often look to buy the newest and trendiest thing, we want to pay respect and homage to things that cannot be replaced and are truly “worth saving.”

2. What is the goal of the campaign?

We want people to realize that nowhere is the concept of saving things more important than with medical decisions. In a world with hyperbole and almost too much conflicting health information, when it comes to dental health and saving your natural teeth, there is no one more qualified and trusted than endodontists to diagnose and treat tooth pain and perform root canal treatment.

3. Why elevate the term, “endodontist”?

It’s important for people to know they have a natural ally in endodontists who are specialists in diagnosing and treating tooth pain and performing root canal treatment.

4. Who are you targeting with this campaign and why?

We are targeting an audience of higher-income millennials who is the next generation to care for and save their natural teeth. This is a group research shows is more likely to do background research and make educated, informed decisions on their dental health. When people do their homework on tooth pain and root canals, they learn more about who endodontists are and how they can alleviate tooth pain and save their natural teeth.

5. How did you arrive at the “Worth Saving” concept?

In a world where people sometimes focus more on the new than preserving things worth saving, we wanted to showcase those things as well as the endodontists and other experts who save meaningful things. We wanted to do this in a way that will resonate with people and make them aware that when it comes to saving one’s natural teeth, there is no one more qualified than endodontists.