Worth Saving
"Worth Saving" is meant to bring to life that, like your natural teeth, there are things, people and places that are worth revering.
Do You Know What's Worth Saving?
How well do you know the Worth Saving public campaign? Did you know that over 140,000 patients used FindMyEndodontist.com in 2022? Did you know our recent Satellite Media Tour garnered over 30 million impressions? Did you know that millions of patients have used our patient website? The word is getting out.
Worth Saving is working for you, and we're elevating endodontists in the eyes of the public.
Worth Saving is reaching patients and beyond!
Extra, extra! Read all about our campaign in the Worth Saving Gazette: A 2023 Campaign Update.
Digital Campaign
Persuasive Digital Ads
The Association has been running a cutting-edge digital ad campaign and its ads have appeared online as Google search results and display ads in a variety of media outlets! Since launching, there have been millions of impressions on AAE's ads.
Worth Saving Earns Association and Endodontists Favorable Media Coverage
The Association continues to make headlines! AAE President Dr. Craig S. Hirschberg and Past Presidents Dr. Stefan I. Zweig, Dr. Alan S. Law, and others, have been featured in articles from news sources like CNN, U.S. News & World Report, USA Today and more!
Some of the articles were picked up in other big-name outlets, like the Chicago Sun-Times and New York Post.
The Latest: Incredible Performance in 2022-23 Fiscal Year
Since July 1, 2022, here is how our digital ad campaigns have performed:
• 21 Million+ impressions (50% over goal)
• 100,000 clicks
• 60,406 conversions where conversion means the user reached findmyendodontist.com (76% over goal!)
The Cost Per Click (CPC) has gone down from around $1.27/click to around $1.20/click (compared to the goal of $3.85/click). A big reason for this is the fact that the site's organic SEO has improved quite a bit which impacts the quality score and means you pay less on ads than others.
• Patient Site Traffic - nearly 1.9 million people visited all AAE websites
• Approximately 711,127 unique visitors on "What is a Root Canal?" page
• More than 233,000 searches of the Find My Endo directory
Facebook Followers
33,000+
Twitter Followers:
4,375
Instagram Followers
6,765
LinkedIn Followers
11,293
As of OCTOBER 11, 2023
"Like our treasured state parks or a beloved family heirloom, a person's natural teeth are worth saving!"
"Some things, like your natural teeth, are truly worth the effort to take care of and preserve. And most Americans agree."
"The Charles River Esplanade is one of four national landmarks in a contest started by the American Association of Endodontists in an effort to recognize the importance of natural preservation."
"Percentage of millennials who ranked teeth as the No. 1 thing they would save or maintain about their body, compared to baby boomers' preference for saving their eyesight, according to a survey conducted by the American Association of Endodontists: 24"
Compelling Videos
The AAE produced professional videos to truly get into the spirit of what's "Worth Saving" and to get to know some other "savers" out there who work to save, preserve and revere something.
How it Got Started!
See how it all began with this informative Worth Saving introduction video!
Smiles Are Worth Saving: 2023 Update
Smiles are worth saving, much like the natural teeth they're comprised of! Check out a compilation of AAE's Worth Saving campaign activations.
AAE Savers: Dr. Mohamed I Fayad Speaks With a Park Ranger
In this second installment of "Savers", our very own Dr. Mohamed I. Fayad speaks with Kathy Schneider, superintendent, Pullman National Monument, National Park Service.
Worth Saving 2020 Update
2020 was a year unlike any other! Get to know the campaign efforts better with this recap.
AAE Savers
Our very own Dr. Louis E. Rossman sat down with Jilliann Wilcox, senior art conservator with Philadelphia's Conservation Center for Art & Historic Artifacts to learn more about what it is that she saves -- and also talk teeth.
New York: What's worth
saving to you?
We teamed up with a camera crew to ask New Yorkers what's worth saving to them!
Chicago: What's worth
saving to you?
Our camera crew asked folks in the Windy City - what's worth saving to them!
Onward to Future Success.
AAE's Worth Saving had an incredible three years so far and the Association is looking forward to maintaining the momentum as Worth Saving continues this year with another landmark competition, more social media, increased coverage in the press and more quality videos!
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- Coverage in major media outlets
- Satellite media tours
- Save Your Tooth Month celebrations (May of every year)
- Social media growth
- Continued traffic via our digital campaign to findmyendodontist.com
To get involved
Follow the AAE on our social media channels.
To Learn More
To learn more or ask questions, email the AAE at info@aae.org
Worth Saving Articles
Coming Soon: Our Unique Influencer Collaboration
The AAE is taking an innovative step that promises to transform how the public views the importance of endodontists in the world of oral health.…
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AAE Members Spread Joy with #PetsWorthSaving
Since the inception of our Worth Saving campaign, we’ve shone light on a variety of things that, like our natural teeth, are most definitely worth…
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Coming Soon to a Screen Near You: Dr. Hirschberg Set to Embark on Satellite Media Tour on Oct. 13
Joining your airwaves soon! AAE President Dr. Craig S. Hirschberg will take part in a multitude of TV and radio news interviews nationwide from a…
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AAE Website and Ad Campaigns Exceed Traffic Goals for Recent Fiscal Year
The 2022-2023 fiscal year was a phenomenal one for AAE’s website analytics. Between the performance of our FindMyEndodontist.com directory, our cutting-edge digital ad campaign, and…
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AAE President Sends Letter to The New Yorker Editor in Response to “Fireworks Megastore” Cover
As a loyal subscriber, AAE President Dr. Craig Hirschberg found fault with the cover of the June 19 issue of The New Yorker, which implies…
Read More »AAE President Dr. Craig S. Hirschberg Shares Oral Health Tips in First Two Media Appearances
Only a few weeks into his presidency, Dr. Craig S. Hirschberg appeared on two different media outlets to tout our specialty and spread the word…
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