AAE’s Vibrant New Social Media Strategy
If you peruse our social media pages, you may notice a marked improvement in imagery – and following! That’s because we have spent the past year carving out a strong social media strategy — complete with a social media style guide. Currently, we’re helping you, our members, share in our success by building a social media toolkit just for members.
Based on industry research, a review of AAE’s channels, and account analysis from peers, we found that we can engage the general public by telling an authentic story with a modern visual style to attract multiple audiences, initiate proactive engagement outside our channels to expand reach, help membership increase visibility of their profiles with toolkits, and implement social media advertising to complement organic content.
Another item we’re currently working on is activating branded AAE content creators.
Looking at specific social media platforms, each one can serve a specific purpose: for resource building: Facebook and Instagram; for audience engagement and information: X and Threads; for informing and entertaining: YouTube; for showcasing expertise: LinkedIn.
A good story depends on substantive and attractive content. As we progress, we will outline topics based on AAE initiatives, research and vernacular, tentpole moments, and key moments for AAE throughout the year. And did we mention how good it all looks?!
Phase One: The role of an endodontist and when to seek them out, key facts about endodontists, and proper dental care as it related to root canal prevention.
Phase Two: Endodontic care terminology, different types of treatments and procedures, and myths about root canals and debunking them.
Pre-established brand elements help us keep up with the ever-evolving social media landscape. Elevating our current AAE brand style – specifically for social media – ensures all graphics are visually interesting, provide versatility, and are engaging for all audiences. Our social style guide includes recommended updates to color palettes, typography, photography style, and illustration style; guidelines on how to incorporate these recommendations in a consistent way throughout a wide range of content types; best practices for optimizing content for each channel; and guidance to keeping up-to-date on social trends.
Current conversations and trends: Our research found that people are talking about their root canal experiences especially on X and TikTok. AAE should be present in those conversations to help build trust and credibility.
Take a look at our channels and follow along with us!: